To put Tesla’s revenue structure into perspective, here’s a comparison with two automotive giants—Toyota and Mercedes:
Segment Toyota (%) Mercedes (%)
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Vehicle Sales 80–85% 80–87% (Cars + Vans)
Financial Services 10–15% 15–18%
Other Activities 3–5% <5%
Tesla’s automotive segment accounts for about 81% of its revenue, which is very much in line with Toyota’s and Mercedes’ vehicle sales share. However, both Toyota and Mercedes generate a significant portion of their income from financial services, a segment where Tesla is currently much smaller.