What the heck?

[Lorsar]

I saw this commerical this morninig https://youtu.be/uPA2pZe83wk

[Todd]

Is that the Pininfarina 230SL?

[lreppond]

I think they have to pay royalties to DB if they show the normal grill with a 3 point star.  So this is one way to get around it.  It was in all likelihood done with CGI using a real Pagoda as their starting point.  I doubt that car really exists. 

[JamesL]

For my sins, I was in a Dallas shopping mall a couple of weeks back. The watch people, Fossil, are using a Pagoda interior in the photos for the big “in window” displays

[lagolag]

The film is retouched, it is clearly visible when you pause the film.

[AdelaidePagoda]

Yes, altered with CGI as suggested. All Mercedes logos are removed, grill and hubcaps.

[Jonny B]

And to answer Todd's question directly - No, that is not the Pininfarina Pagoda.

[Lorsar]

It's weird that they altered the headlights too

[Merc_Girl]

Excuse my ignorance, but does one need to pay royalties on a 60yr old design? Tv programmes have old cars sometimes and I’m sure they need not pay royalties?
Anyway, damn ugly lights for a pagoda!

[Jonny B]

Not sure what this depends on. I have seen other TV shows where the brand (not just for cars) has a digitized abstraction hiding the logo.

MB is known for their protectiveness of the brand and symbology. I would expect they copyrighted the design, but the timing and jurisdiction.

Here is one comment/entry and there were a bunch more:
https://www.quora.com/Are-shapes-of-vehicles-copyrighted