Pagoda SL Group

W113 Pagoda SL Group => General Discussion => Topic started by: mdsalemi on February 07, 2011, 18:11:40

Title: The SECOND BEST Super Bowl Car Commercial...
Post by: mdsalemi on February 07, 2011, 18:11:40
http://www.youtube.com/user/chrysler?bid=5079147&adid=233347236&pid=57249858&KWNM=chrysler+commercial&KWID=150748047&channel=PS

The ending scene is inside The Fox Theater--an amazing place where ANYTHING inside sounds magnificent.  I have been there many times and it is just spectacular.  Little Caesar's Pizza Magnate Mike Ilitch bought and rehabbed the theater years ago.  Interestingly enough, Mr. Ilitch got his pizza start in a little storefront directly across the street from the car wash I used to own...

I believe the ad agency that put that Chrysler ad together is the same one that does Nike advertising, from Portland, Oregon.

For those that might not know, the star is the Chrysler 200 (f/k/a Sebring) but the guy driving it is rapper "Eminem".
Title: Re: The SECOND BEST Super Bowl Car Commercial...
Post by: dtuttle123 on February 07, 2011, 19:37:37
I agree Michael - that was a great commercial!  A little edgy - switching between the drab Detroit, and the bright parts embedded in the city.  I also like the new Jeep commercials (not in the superbowl) - "The things we make...make us".  Good music beat.
Title: Re: The SECOND BEST Super Bowl Car Commercial...
Post by: Rolland on February 08, 2011, 03:32:44
Michael,  you are correct, Weiden & Kennedy from Portland did the Chrysler commercial. 

Rolland

Title: Re: The SECOND BEST Super Bowl Car Commercial...
Post by: Ulf on February 09, 2011, 15:01:06
A lot of pride in that commercial, let's hope the new owners of Chrysler (Fiat group) won't kill that pride, but build on it.
Title: Re: The SECOND BEST Super Bowl Car Commercial...
Post by: ejboyd5 on June 11, 2012, 11:08:02
Isn't this the week the City of Detroit is supposed to run out of money and claim bankruptcy?